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Coca-Cola announces new packaging strategy for Western Europe

PKBR Staff Writer Published 07 November 2017

Coca-Cola Company, along with Coca-Cola European Partners, has launched its first joint sustainability action plan for Western Europe.

The action plan iincludes new commitments on drinks, packaging and society in the region.

The partnership, which intends to collect 100% of their packaging, is planning to double the use of recycled plastic for their PET bottles.

Coca-Cola’s plans are underway to increase the PET bottles recycling to around 50%, which is an increment from 21% in 2016.

The company is also planning to recycle 100% of packaging by 2025.

Coca-Cola’s plans on drinks include reducing sugar across their soft drinks portfolio by around 10% by 2020, while achieved 5% reduction in the previous five years.

The partnership is also planning to increase the number of local community partnerships and reduce greenhouse gas emissions from their core business by 50%.

It seeks to get 100% of their main agricultural ingredients and raw materials from sustainable sources by 2020 

Coca-Cola Company president Tim Brett said: “Sustainability has always been at the heart of our business, and we have made some tremendous progress. But we agree we can do more.”

Coca-Cola European Partners CEO Damian Gammell said: “We have listened carefully to our stakeholders, customers, employees and consumers and our joint Sustainability Action Plan is our commitment to delivering the change they want to see.”