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Simply Cups to recover and recycle Smart Planet’s paper coffee cup in UK

PKBR Staff Writer Published 09 January 2017

UK’s workable cup recycling scheme Simply Cups and Smart Planet Technologies (SPT) have partnered to recover and recycle the ‘reCUP’ hot beverage paper cup.

The reCUP, which is designed by Smart Planet in California, can be recycled at traditional paper mills. Blended minerals are used as coating inside the cup in order to reduce plastic content by up to 50%.

Simply Cups is a joint venture formed by Closed Loop Environmental Solutions and Simply Waste Solutions, is the UK’s only workable paper cup recovery and recycling service.

Smart Planet Technologies president Will Lorenzi: “We have substantiated that our cup material can be processed through standard paper mill recycling infrastructure and our relationship with Simply Cups will provide assurance to businesses and consumers that the reCUP will meet its ‘recyclable’ commitment.”

Designed to be compatible with the existing recycling equipment at UK paper mills, the reCUP is expected to be sold at a cost comparable with traditional paper cups, through 4 Aces in the UK.

4 Aces is a founding member of the Simply Cups scheme.

SPT said that the when reCUP is sold in the UK, a membership to Simply Cups scheme will also provide a dedicated collection service for the cup either by bag or by bale.

4 Aces managing director Chris Penn said: “We are committed to greater sustainability in disposable packaging and so we’re enormously excited to be integral in the roll out of the game-changing reCUP in the UK.

“We are committed to greater sustainability in disposable packaging and so we’re enormously excited to be integral in the roll out of the game-changing reCUP in the UK.”

Simply Cups provides cost-efficient collection and recycling service for paper cup manufacturers and organizations to reduce their operating costs and improve their environmental credentials.