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Smart Planet launches reCUP recycling initiative

Published 11 April 2018

Smart Planet Technologies has launched the reCUP Recycling Initiative to address global paper cup recycling problem.

The Recycling Initiative has been launched with support from Southern California based recycling partners, Allan Company, a materials recovery facility (MRF) and Replenysh, a closed-loop collection platform provider.

“Allan Company is pleased to partner with Smart Planet Technologies via the reCUP® Recycling Initiative. Founded in 1963, Allan Company is an industry leader who is constantly looking to identify new recyclable materials and to create new markets to process those materials. Smart Planet Technologies’ reCUP is an innovative fiber cup solution made with EarthCoating® that Allan Company is proud to recycle” said Ryon Hart, Retail Accounts Manager for Allan Company.
 
It has been estimated that over 15 billion paper coffee cups get diverted to U.S. landfills each year. Traditional plastic-coated paper cups are typically too difficult for paper recyclers to process through their existing paper recycling equipment. However, reCUPs are made using EarthCoating®, which make them easy to process using todays paper recycling infrastructure, while using 51% less plastic. This affords businesses, retailers, schools, office buildings and venues throughout Los Angeles, Orange, and San Diego counties an opportunity to use reCUPs and have them collected and processed into recycled paper.
 
“Since post-industrial and post-consumer reCUP materials are easy for paper recyclers to process, and therefore valuable to collect, we’re providing businesses with a way to take responsibility for their waste and close the loop on it. Our platform allows customers to keep track of their landfill diversion impact and potentially participate in revenue sharing for the materials that we collect and sell to the recycling center.” said Mark Armen, owner of Replenysh.
 
Smart Planet Technologies received the 2017 Green Arrow Award from the California Product Stewardship Council for the development of reCUPs in support of CA landfill waste diversion goals.?Interested businesses may now purchase reCUPs through a variety of domestic and international suppliers including CupPrint, Detpak, The Recyclable Cup Company, and Evelina Eco.


 Source: Company Press Release